Explore a restful galaxy
Headspace joined forces with Star Wars™ to inspire your light side. In celebration of May the Fourth, we announced all-new sleepcasts taking you through the Star Wars™ galaxy, and breathing exercises featuring Yoda, BB-8, Chewbacca, and R2-D2.
Creative Directors: Joseph Mains, Tyler Hoehne
Copy: Kylie Ruffino, Makenzie McNeill, Sandra Knauer
Art Direction: Amy Dale, Katie Burtwell
Animation: Brian Lee
Marketing Leads: Anton Mora, Allison Schweikert
Dark side. Deep breath. Light side.
I played a key role in pitching campaign ideas like exploring a restful galaxy meditation room and social ideas to help Yoda™ lift rocks with the Force. Seeing this headline make it into the campaign gave my inner child a huge smile.
Emails
To help bring everything together, I wrote copy for all of our lifecycle assets including emails, social ads, modals, push notifications, and more.
App store events
Notifications
Seeing the impact
Star Wars fans from across the globe loved this collaboration.
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Mashable
Star Wars and Headspace let you practice mindfulness in a galaxy far, far away. Try a breathing exercise with Yoda or fall asleep to the sound of porgs.
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Disney Parks Blog
A healthier, happier you may not be that far away with the new Star Wars & Headspace collaboration. To celebrate May the 4th, fans can escape to a…
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Dork Side of the Force
Stay mindful this May the Fourth with Star Wars and Headspace. Star Wars means a lot of things to the different people who celebrate it.