Ellevest Website Testing
During a short contract, I worked on a range of website copy for the #1 women-led investing and financial advising company.
Coming in with fresh eyes and as a long-time client, I was excited to explore a unique approach to the voice of finance.
Director of Copy and Content: Kate Gustafson
Get started landing page hero
For this UA landing page, we wanted to approach the core values of what Ellevest does.
Witty homepage hero
In a quarterly marketing site test, we changed the hero headline to be less product-focused and more of the “buy the d*** latte” tone of voice Ellevest loves so much.
Financial guidance marketing site
Not only did I have to learn quickly to write about finance with authority, but I helped create a new page appealing to women as to why they would want a financial advisor—and it’s not for the same reasons as men.
Retirement SEO site test
This site flexed my skills in long-form as well as short-form content. I helped evolve this page beyond its original scope to include free resources, quick guides for scanability, and an upsell module.