Christmas in July
To secure the cheapest flights during peak season travel times, there’s a thing we call the Goldilocks window: book winter flights in summer and summer flights in winter. How do we create a lifecycle campaign that both supports our value of keeping travelers in the know and gets them to upgrade memberships? Enter some holiday fun while you’re bummin it on the beach.
Creative Director: Kim Fred
Designers: Nicole Ransom, Olivia Malone
Animation: Tigran Manukyan
Social: Esther Kwak
In this super short sale, we offered 12% off memberships for 12 days by enlisting the power of FOMO so that customers could secure their holiday flights.
In 12 days, we brought in $90,000 in revenue and one of our most-used campaign landing pages.
Meanwhile, on social
We have a very loyal, very active following base, so we asked them to pitch their dream holiday trip for the chance to win flights. Our top four entries:
Additional assets just for fun
