“You’re unstoppable.”

— Caroline Pay, Chief Creative Officer

How do you make a Black Friday promo feel like Headspace? Well, it’s the only deal helping you deal. My headlines became the heroes of this campaign, which helped drive over 40k new members and surpass marketing goals.

Creative Director: Joseph Mains

Copy: Kylie Ruffino, Carrie Laven

Art Direction: Amy Dale

Animation: Brian Lee and PJ Kim