LOUD vs. quiet
In an attempt to explore the opposing forces of breaking through the noise of the advertising world. I applied loud tactics to what would normally be considered a quiet brand: Tissot watches. Subsequently, I applied quiet tactics to a loud brand such as the rebellious Dr. Martens.
To push through with these ads. I adopted a key message that reflected loud or quiet. For Tissot, the idea was that watches are primarily a subtle statement of prestige and power. But what if was loud? And for Dr. Martens who believes in individuality, rebellion and anti-authority, what if not all revolutions were loud?