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When people think Kentucky, bourbon comes to mind, but maybe that's just the side. Here's to a state with weird stories and odd destinations.

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Kentucky FOMO

Problem: Kentucky doesn't have a key, mid-west destination like Chicago or Nashville.

Solution: We made the entire state a destination with a podcast & Apple map integration.

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Digital Activation

Links to this editable PDF “doctor’s note” will be shared through social media. Because sometimes you just come down with a bad case of Kentucky FOMO.

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KY Instagram

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Art director & think tank double Harper Barth