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One Show Award & ADDY Award
When people think of Kentucky, bourbon comes to mind — but maybe that's just the side.
Here's to a state with weird stories and odd destinations. 

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Kentucky FOMO

Problem: Kentucky doesn't have a key, mid-west destination like Chicago or Nashville.
Solution: We made the entire state a destination with a podcast & Apple map integration.  


Digital Activation

Links to this editable PDF “doctor’s note” will be shared through social media. Because sometimes you just come down with a bad case of Kentucky FOMO.


Art director Harper Barth