Mother's Day x Home Depot

An ad campaign targeted toward male shoppers at Home Depot whose wives are avid HGTV lovers and DIYers. Their goal this Mother's Day was to show their special ladies how well they know them.

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What was I thinking?

The voice of this campaign took on a surprising attitude of empowering the men who truly adore their wives.

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This is my first attempt at design, but decided this was not the right direction for a clean campaign. I enjoyed the fonts, but continued to tinker with images, colors and composition.