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Research suggests that as many as 40% of men have already experienced erectile issues at some point by the time they hit 40. So let's introduce the unpredictability of Uncle Ed, the man who infiltrates the internet.

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This is Uncle Ed. He's the guy getting guys to talk about ED.

 

As he takes over the internet, notice how he's changing the conversation from detached, painful, and awkward ED campaigns towards an easy-to-approach, and resourceful interactions guys. 

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Social Media

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Porn Hub

This hot misdirection allows viewers to discretely watch pre-roll content that normalizes unpredictable performances

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Reddit

Each platform requires different finesse. The men of Reddit already take their ED questions here, but now users can interact with Uncle Ed directly.

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Ted Talks

More like ED Talks. Am I right?

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Minecraft

The penis garden server that allows guys to share their ED story and build a penis.  So whether you join for the laughs, or to genuinely learn more from the library of ED resources is up to you.

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Art director & think tank double Harper Barth