Expedia for workaholics
This campaign is a mix of OOH and social media posts. The idea is to get corporate minded workaholics to finally use their vacation days. Redacted memorandums allude to a top secret vacation for a lucky winner if they post their reasons to escape with #projectgetaway
When originally coming up with this concept I was working on National Geographic Expeditions, but the idea was a little too mass market for their brand.