Brands advertising in the face of COVID-19
While trapped inside, I've been curious about how this event will change the way we live our lives. And one of my questions is: how will brands advertise through this time and long after the world changes.
From my research, it shows that for the first time, push marketing is being widely unsuccessful. In the times of economic uncertainty, brands using advertising to push sales is being met with backlash. So instead, many brands have been using below the line opportunities like email chains and social media to let people know we are all in this together.
Personally, I think this is too corporate. I imagined what brands could do on a more human level to stay connected. On the left, I used visual ad tactic to honor the Tokyo olympics postponing their games. And on the right, I used a typographical tactic and humor to connect people with the Weather Channel.