Creative Director of a grassroots nonprofit whose mission is to provide fixed internet access to the 42 million unconnected Americans with innovative broadband solutions. I lead a team to design a face & a voice that shakes-up what it means to be a "tech nonprofit".
The foundation identified 12 target markets (most unconnected people live in large cities) to provide connectivity. For each city, I had to establish 1) what makes them unique and 2) how do we visually & verbally speak to both billion-dollar donors and our end users.
New Orleans: 30% of the city can't afford high-speed internet at home. Campaign includes social, B2B (Business to Billionaires), digital & below the line material.
Indianapolis: 40% of the city can't afford high-speed internet at home. The challenge in this project was to co-brand all our marketing material with another nonprofit.
Keep on goin'