BabyBum Nurture is Natural
The key message here was "caring for your kids is natural." While it may seem 'natural' my advertisements took on the beautiful truths of motherhood, they did not start out this way. In fact, the first pieces I wrote for this campaign was a very bad comic skit about mothers. If I was ever curious about being a stand up comedian, I'm not anymore. I think one of my previous headlines had something to do with babies looking like potatoes.